SQUAD is a program in which undergraduate students develop real projects for companies in the field of digital design and experience design. It brings together ESMAD Graphic and Multimedia Design students, with Computer Engineering students from New York City Design Factory and Business and Management students from Warsaw University of Technology.
The methodology is strongly inspired by the Design Council's Double Diamond process, the IDEO design ideology, and the Stanford University @ d.school Design Thinking process.
SQUAD has been designed and developed in response to demand from industry. The role of designers, engineers and even business staff is shifting. A product today is rarely just physical and consumers’ expectations are higher than ever. The challenge for designers, engineers and business staff is to design and deliver meaningful experiences, both online and offline.
SQUAD brings industry leaders together to work with students on real world challenges, equipping students with the tools and methodologies needed to design and deploy products, services and systems, for the real world.
For their final presentations all teams reunited at NYC Design Factory - Seidenberg School of Computer Science and Information Systems, presenting their final projects after 8 months of international collaboration on building products for real companies.
For their final presentations all teams reunited at NYC Design Factory - Seidenberg School of Computer Science and Information Systems, presenting their final projects after 8 months of international collaboration on building products for real companies.
